My research topic resolves what techniques I should use to collect data from different sources. Therefore, using mixed-research approaches in my research will classify the practice of integrating qualitative and quantitative research tools.
The potential research tools I can generate knowledge from:
• Literature and Documents: the main published work concerning my research topic /question. This work may be in any format, including online sources.
1. Primary Sources:
Documents provided and recorded at workplace.
2. Secondary Sources:
Books, articles, my learning diaries, reports, journals, Internet (electronic sources of information)
• Interviews: held interviews with:
1. Professionals in animation: the interview will answer the questions that relates to animation techniques, styles and production.
2. Professionals in design field: the interview will answer my questions that about the practical skills and professional experience required at workplace.
• Survey: The survey will be used to answer the hypothesis and collect statistical data about animation styles for marketing research purpose. The research instrument will provide a series of questions for the objective of gathering information from young creative people aged between 16 to 24 years old.
Both tools should include:
1. Identify the important areas of the investigation
2. Survey structure format: I’ll use the list format to list items which maybe selected.
3. The survey should have two versions: be typed – word-processed and online – electronic version.
4. Both interviews will be open type to give the interviewers the freedom on expressing their experience in work.
I’m planning to create a survey that will consist of 10 easy to answer questions for young creative people whether they are studying or working in a creative environment.
The place that would be suitable to find the participants is in art and design colleges. Students who are involved with media, art and design courses are the main focus to answer the questionnaire. Hens they will give out more accurate answers than any other people studying other courses. The other thing is that they are representing the targeted audience for the client’s campaign itself, so their responds will be useful for the marketing research.
Also, I’ll need to look for one of my colleagues or clients at workplace who would be interested to do the interview. Preparation for what kind of questions, subjects to be talk about and consent forms should be considered before conducting the interviews.
These ranges of research tools will explore my research questions and enhance the validity of my project findings. All data collected will be recorded, analyzed and interpreted.
Resources:
http://en.wikipedia.org/wiki/Questionnaire
Doing Your Research Project, USA, 4th Edition, Judith Bell, 2005
The potential research tools I can generate knowledge from:
• Literature and Documents: the main published work concerning my research topic /question. This work may be in any format, including online sources.
1. Primary Sources:
Documents provided and recorded at workplace.
2. Secondary Sources:
Books, articles, my learning diaries, reports, journals, Internet (electronic sources of information)
• Interviews: held interviews with:
1. Professionals in animation: the interview will answer the questions that relates to animation techniques, styles and production.
2. Professionals in design field: the interview will answer my questions that about the practical skills and professional experience required at workplace.
• Survey: The survey will be used to answer the hypothesis and collect statistical data about animation styles for marketing research purpose. The research instrument will provide a series of questions for the objective of gathering information from young creative people aged between 16 to 24 years old.
Both tools should include:
1. Identify the important areas of the investigation
2. Survey structure format: I’ll use the list format to list items which maybe selected.
3. The survey should have two versions: be typed – word-processed and online – electronic version.
4. Both interviews will be open type to give the interviewers the freedom on expressing their experience in work.
I’m planning to create a survey that will consist of 10 easy to answer questions for young creative people whether they are studying or working in a creative environment.
The place that would be suitable to find the participants is in art and design colleges. Students who are involved with media, art and design courses are the main focus to answer the questionnaire. Hens they will give out more accurate answers than any other people studying other courses. The other thing is that they are representing the targeted audience for the client’s campaign itself, so their responds will be useful for the marketing research.
Also, I’ll need to look for one of my colleagues or clients at workplace who would be interested to do the interview. Preparation for what kind of questions, subjects to be talk about and consent forms should be considered before conducting the interviews.
These ranges of research tools will explore my research questions and enhance the validity of my project findings. All data collected will be recorded, analyzed and interpreted.
Resources:
http://en.wikipedia.org/wiki/Questionnaire
Doing Your Research Project, USA, 4th Edition, Judith Bell, 2005
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