Log 3: Summary of Project Findings

In conclusion, the summary of the project findings as the following:

• The research project shows that the Japanimation culture wave is spreading among youth and influence their lifestyle. 
• The influence has raised two phenomenons: otaku and hikikomori
• The Japanimation has a good influence in marketing and entertainment industry.
• Using the anime style for the campaign's video animation will help to drag the youth attention.
• Developing animation style is depending on the target market demographic and psychographic information and the cultural background. 
• Animation in advertisement world is a powerful tool that benefiting the leading-edge companies.
• Choosing the right animation software depends on the type of animation and the skills of the animator.
• Designer/animator personal preference can be developed through practicing his skills in different projects.
• This project has allowed me to practice animation professionally.
• As a result this project has developed my professional practice and covered academic areas on animation background and old/new techniques.
• It helped me to study the target market and identify the keys of understanding the customers in away to benefit and serve the campaign.