Amal's blog

Wednesday 30 December 2009

Writing Styles: draft 2























 Is 3D Really Important To The Future Of Film?
Digital animation is increasingly used in the film, video games, TV and website design industries. Many 3D techniques are commonly used in number of ways by the entertainment industry. It can be used to create wholly 3D productions as short as an advertisement or as long as a feature film, or can be layered with live action for special effects.

These forms are generated using computers and different tools (software) that can apply all sorts of surface characteristics to them, illuminate the scene they are in and move anything around.
The big difference here compared to traditional animated drawings is that there is no need to create a different version of each object for each frame; once the object has been created, it can be seen from any point of view. 


The entry of 3D animation had brought a sort of revolution in past decade in the animation sector. Its importance and popularity cannot be ignored. There is hardly any area where it has not played its part.
Looking back another 10 years to 1983, 3D graphics was in its infancy; Silicon Graphics was just created, and there were no PC graphical interfaces or operating systems (Though the original Apple Macintosh would soon surface in January 1984). 

The real power and its effectiveness came into light when the film "Jurassic Park" hit the screen worldwide. The film showcased not just the all-powerful animal-Dinosaur; but highlighted the wonders of 3D animation in bringing the animal to life in a virtual sense.

3D packages are tremendous tool that facilitates faster communication and allows portraying complex thoughts into virtual reality. Even the most unimaginable idea or concept can easily be transformed into virtual reality. No other software or programming techniques offer this kind of advantages to its users.
Pixar's new movie "Wall-E ", which is set for a 2008 release date, may be a front-runner to display many for these new technologies and techniques. 

Using 3D animated techniques; even hazardous and expensive scenes can be recreated. Among many areas where 3D animation has brought about changes is Architecture. Designing and studying 2D and 3D models of different sketches has been made easier. These models are found to be extremely accurate and can be easily be interpreted.

With 3D animation, you can expect perfect images and at a record time. The impact created is simply outstanding. The illustrations and pictures created cannot be described in words. The final products can generally be viewed from different perspectives.  3D animation software come with different dimensional features and its ability in portraying movements is simply impeccable. A huge amount of scientific data is worked upon and is presented in a simplistic way.  

3D animated pictures and movies generally have long lasting impressions on the viewers for a long time to come. It also becomes easier for viewers to recall their experiences in an accurate way.
The future of 3D animation is bright. Constant innovations and cutting edge technologies have ensured the viewing of pictures, sketches; films and so on will never be the same again. One area where 3D animation is yet to make a mark is in photo-realistic animation of humans.
Bibliography:
  • Books:


    •  3D Computer Graphics, Alan Watt, Publisher: Addison Wesley; 3 edition, December 16, 1999, US
    • Art in Motion, Animation Aesthetics, Maureen Furniss, John Libbey Cinema and Animation; illustrated edition, 15 Jun 1996, US
    • Timing for Animation, Tom Sito, Focal Press; 2 edition, 7 Sep 2009, US
    • Art of 3D Computer Animation and Effects, Isaac V. Kerlow, John Wiley & Sons; 3rd Edition, 15 Aug 2003, US
    • The Complete Guide to Digital 3D Design, Simon Danaher, ILEX, 13 Sep 2004, US

  • Websites:
  1. Scott Clark, February 26, 2009 Dmitry’s Design Lab, The Art of Animation, April 1999, URL
  2. The College of the Ars. Ohio State University, A Critical History of Computer Graphics and Animation, Wayne Carlson, 2003, URL 
  3. The College of the Ars. Ohio State University, CGI Historical Timeline, 2004 Wayne E. Carlson, URL 
  4. 1998-2009 HowStuffWorks Inc, How 3-D Graphics Work, Curt Franklin, URL 
  5. HISTORY OF COMPUTER GRAPHICS 1960-69, Daniel E. Sevo, 1998-2003, URL

Writing Styles : draft 1

What makes Pinewood Studios different?












Pinewood Studios is the world class facilities, experience and expertise of new-media content production leading in the UK and encoding company, specialising in Internet broadcasting, boutique television production, technical services to the Film, Broadcast, Commercials, Gaming, Internet and Media industries.
We offer a genuine end-to-end solution from pre-production to final delivery including pre-visualisation, equipment hire, visual effects, video and audio post-production, Digital Intermediate, digital asset management and distribution.

A network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets we operate in. A tailored approach to each project ensures the delivery of a superior level of service aligned with a highly competitive pricing structure.
We've enjoyed a lot of demand for our unique offline service, where we quite literally bring Pinewood Studios to you. Here's how it works. First, bring us your rushes and we will digitise them, uncompressed onto our storage system. Next, one of our tech team will compress your rushes onto an external drive. Finally, we will deliver your Final Cut suite to your doorstep, including a high-performance Mac, headphones, commentary record microphone and speakers.

Our inclusive tech support service includes telephone assistance, remote desktop trouble shooting, and, where needed, personal call outs. Because we've held all your media for you, when you return for your online we simply re-link the media, and you're good to go - no need for conforming!
From a technical standpoint, Pinewood Studios Effects is fully equipped with the latest software and hardware for dazzling special effects work. Using Pinewood Studio's state-of-the-art shared storage allows effects artists to be working on shots as the editor cuts the rest of the sequence, allowing for faster turnaround and tighter deadlines.

Pinewood Studios runs Apple's Colour grading software for incredible control over all aspects of your grade. Our viewing environment is carefully colour calibrated and rigorously tested for precise colour reproduction. We grade features, commercials, music videos, documentaries, and high-end corporate.
Audio is key to any kind of moving image, and part of the finishing services that we offer here at Pinewood Studios. We have a professional tools and HD setup, with fully isolated recording facilities. Our in-house audio Dubbing Mixer is sure to be able to accommodate your every audio need, from sound design to the final mix of your project.

Pinewood Studios is uniquely placed to produce high quality productions targeted at audiences on both broadcast and new-media platforms simultaneously.
Visit our website to read more about our strategies, awards, clients and what they said about our services.
We will deliver your vision where you want it to be.
Contact us now for further details.
Phone: 01753 656767
Email: sales@pinewoodgroup.com